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Case study · Dry cleaning and leather repair

Titanium Dry: page management, SMM, branding and professional video

Titanium Dry: Instagram page design created by Beyinix
ClientTitanium Dry
SectorDry cleaning and leather repair
AgencyBeyinix
ProjectPage management, SMM, branding and professional video

About the project

Titanium Dry is a premium dry cleaning centre offering dry cleaning, leather repair and shoe care. It has several branches in Baku (Badamdar, Narimanov, Ag Seher).

Beyinix continuously handles page management, SMM, branding and professional video production here.

Our goal

In dry cleaning the customer cannot see quality in advance. So the goal was to present Titanium Dry as a premium service whose strength and quality can be felt, to promote the branches, and to answer questions such as price and location.

What we did

1. The brand’s visual language

We built a visual style on dark blue tones and the idea of “Titanium strength”. The metallic feel of the logo carries through the communication.

2. A strong creative concept

With lines like “Titanium strength against stains”, we created visuals of clean garments floating in the air. A clear idea like this is what makes an ordinary category memorable.

3. Showing the service

We produce design and video content on leather bag and shoe cleaning, garment cleaning and the look of the branch.

4. Information highlights

Highlights cover prices, branches and examples of our work so customers find answers before they decide.

The result

Titanium Dry’s page now looks in line with a premium service positioning and presents its branches and services clearly.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Titanium Dry project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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