DivanChi Kids: social media branding and SMM

About the project

DivanChi Kids is the children’s furniture line of the Divanchi Interiors brand. Its line: “We make the furniture of children’s dreams”.

The buyer of children’s furniture is the parent, but the child’s taste and safety matter in the choice. Beyinix builds a page that speaks to both.

Our goal

The aim was to present children’s furniture not as a plain product but as a solution that turns a child’s room into a dream.

What we did

1. Visual language

Unlike the neutral tones of Divanchi Interiors, for this brand we chose soft pastel colours, rounded forms and playful designs while keeping the main logo and a family feel.

2. Structure by product group

Highlights are “Kids bed”, “Pouf”, “Location” and “Contact”, so parents find the product they want quickly.

3. Design and content

We produce children’s room visuals, emotional messages and product presentations. The topics answer questions parents are already asking.

4. SMM

The content plan and posting rhythm are managed.

The result

DivanChi Kids now has a colourful, warm social media page linked to the parent brand but aimed at a children’s audience.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the DivanChi Kids project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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All case studies · Azərbaycanca: DivanChi Kids