Fransua: rebranding, SMM and marketing

About the project

Fransua is a patisserie brand in Baku making cakes, desserts and sweets. Part of the range is also ordered through Wolt.

Beyinix handles rebranding, SMM and marketing here. In confectionery a brand lives through pictures: a cake has to look beautiful for people to want to order it.

Our goal

The business goal of the project is to support sales growth. For that we needed to refresh the look of the brand, show products appetisingly, and make it easy to order for special occasions.

What we did

1. Rebranding

We renewed the brand’s visual language. Soft pink tones, elegant typefaces and one consistent design template give the page a festive, special-occasion feel.

2. Building the product showcase

Highlights are organised as “desserts”, “showcase cakes”, “locations”, “from you” and “contact”, so customers find the cake, the dessert and the address in one tap.

3. Design and content

We create cake and dessert visuals with emotional lines such as “Sweet hours of the day” and “Relive your special moments”. We do not just show the product, we say when it belongs.

4. SMM and marketing

Posting rhythm, seasonal and holiday campaigns and order-focused communication are managed.

The result

Fransua now has a refreshed visual identity and an Instagram page that shows the products appetisingly and makes the ordering path clear. The project is ongoing.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Fransua project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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All case studies · Azərbaycanca: Fransua