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Beyinix

Case study · Education

Uğur kursları: SMM for an education brand

Uğur kursları: Instagram page design created by Beyinix
ClientUğur kursları
SectorEducation
AgencyBeyinix
ProjectSMM for an education brand

About the project

Uğur kursları is an education centre with several branches in Baku. Its profile shows services, results and branch addresses in separate sections.

The centre’s audience is both children and parents. Beyinix builds a way to speak to both groups on the same page.

Our goal

The goal was to present Uğur kursları as a lively, colourful brand close to children that also gives parents confidence.

What we did

1. Visual language

We built a visual system close to a child audience, with bright blue tones, a mascot character and playful elements, while keeping the design tidy so parents take it seriously.

2. Structure

Highlights are “Our services”, “Official website”, “Contact”, “Our results” and “Our branches”, so parents find the information they need quickly.

3. Content

We produce varied formats: playful posts on mathematics, chess and other subjects, pictures of students and teachers, and promotion of a mobile app.

4. SMM

The content plan and posting rhythm are managed.

The result

Uğur kursları now has a colourful, tidy social media presence that speaks to children and parents at the same time.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Uğur kursları project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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