Uğur kursları: SMM for an education brand

| Client | Uğur kursları |
| Sector | Education |
| Agency | Beyinix |
| Project | SMM for an education brand |
About the project
Uğur kursları is an education centre with several branches in Baku. Its profile shows services, results and branch addresses in separate sections.
The centre’s audience is both children and parents. Beyinix builds a way to speak to both groups on the same page.
Our goal
The goal was to present Uğur kursları as a lively, colourful brand close to children that also gives parents confidence.
What we did
1. Visual language
We built a visual system close to a child audience, with bright blue tones, a mascot character and playful elements, while keeping the design tidy so parents take it seriously.
2. Structure
Highlights are “Our services”, “Official website”, “Contact”, “Our results” and “Our branches”, so parents find the information they need quickly.
3. Content
We produce varied formats: playful posts on mathematics, chess and other subjects, pictures of students and teachers, and promotion of a mobile app.
4. SMM
The content plan and posting rhythm are managed.
The result
Uğur kursları now has a colourful, tidy social media presence that speaks to children and parents at the same time.
Our approach
For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Uğur kursları project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.
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All case studies · Azərbaycanca: Uğur kursları
