UCAL Construction: digital marketing, branding and setup from scratch

About the project

UCAL Construction is a construction company offering design and planning, villa construction and renovation, and interior and exterior design. The company’s tagline is “We build your projects together”.

Beyinix carried out digital marketing and branding for the company and built its social media presence from scratch.

Our goal

In construction a customer commits a large sum and a long-term decision, so trust matters most. The goal was to present UCAL as a professional team with real, visible projects.

What we did

1. The brand’s visual identity

We built a serious, premium-feeling visual system in deep blue and white. The logo and designs suit the reliable look of the construction field.

2. Clear presentation of services

In the first three posts we present the three core services: design and planning, villa construction and renovation, and interior and exterior design. Visitors understand what the company does in the first second.

3. Showing real projects

In a “From our real projects” series we create content about the villas the company has built (for example a new villa in Mardakan) and the key work an architect does.

4. Highlight sections

“Projects”, “About us”, “Location” and “Contact” make the page fully informative.

The result

UCAL Construction now has a professional social media presence, built from scratch, that shows its services and projects in a consistent, tidy form.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the UCAL Construction project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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All case studies · Azərbaycanca: UCAL Construction