Heal Trip Baku: marketing and SMM aimed at attracting international patients to Azerbaijan

About the project

Heal Trip Baku is a medical tourism brand that organises treatment in Azerbaijan for international patients. According to its profile, the directions are dental, aesthetic, hair transplant, LASIK, check-up, plastic surgery, treatment, hotel and transfer.

On this project the audience is abroad, not at home. So all communication is in English and built around the questions an international patient asks.

Our goal

The goal was to introduce Azerbaijan as a medical tourism destination and to build the trust a foreign patient needs to decide on a trip: who is the doctor, how does the process work, what are the hotel and transfer like.

What we did

1. Brand creation and visual language

We built a brand language in blue and turquoise tones combining medicine and travel. With the message “Your health journey starts in Baku”, the profile says what it offers at a glance.

2. English-language profile

We prepared the profile description, highlights (Services, Contact, About Us, Feedback, Location) and posts in English.

3. Doctor and service content

We produce videos introducing doctors and infographic posts explaining services. Medical claims rely only on information approved by the client.

4. Marketing and SMM

A content plan and marketing directions aimed at the international audience are managed.

The result

Heal Trip Baku now has an English-language social media presence that builds trust and clearly shows its services and the travel process.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Heal Trip Baku project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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All case studies · Azərbaycanca: Heal Trip Baku