Dentika 32: SMM and rebranding

About the project

Dentika 32 is a premium dental clinic in Baku. The main directions in its profile are implants, orthodontics and aesthetic dentistry.

Beyinix handled the clinic’s rebranding and social media. In dentistry people judge by the doctor, so the main characters of the page are the doctors.

Our goal

The goal was to present the clinic as a reliable, modern and premium-looking brand, introduce the doctors, and ease patients’ fear with educational content.

What we did

1. Rebranding and visual language

We built a clean, medical-feeling visual system in blue tones. The “doctor, service, result” sections are used consistently across designs.

2. Introducing the doctors

In the “Our doctors” section we presented each doctor through individual videos and portraits. People go to a doctor they know, not to a stranger.

3. Educational content

We produce posts and videos explaining implants, dental health and the treatment process in plain language. When patients understand, fear drops.

4. Highlight sections

Highlights are “Education”, “Our doctors”, “Services”, “Results” and “Contact”, so patients find the information they need quickly.

The result

Dentika 32 now has a refreshed brand look and an Instagram page showing its doctors, services and educational content in one place. Claims about medical results are made only with information approved by the clinic.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Dentika 32 project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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All case studies · Azərbaycanca: Dentika 32