Anexs Lombard: SMM and social media branding

About the project

Anexs Lombard is a financial company offering a gold pawnshop service. Its profile shows products, offers, opening hours, contact and address in separate sections.

In pawnbroking the customer is often in a hurry and under stress. So communication has to be calm, clear and trustworthy.

Our goal

The aim was to explain the pawnshop service in simple language and give a reliable answer to the question “I need money, what do I do?”.

What we did

1. Visual language

We built a visual system in deep blue and gold that conveys trust and value. The logo and designs suit a financial company.

2. Expert videos

We produce short videos in which an expert talks about topics such as “Need money?” and “A pawnshop can be an alternative”. Customers trust a face they can see.

3. Information sections

Highlights contain products, offers, opening hours, contact and address so customers find what they need in one tap.

4. SMM

The content plan and posting rhythm are managed.

The result

Anexs Lombard now has a social media page that explains the service clearly, builds trust and quickly provides the information customers need.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Anexs Lombard project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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