Academic Art: page built from scratch, logo, post design and creative video

About the project

Academic Art is an art centre offering academic drawing and painting, preparation for art entrance exams, and classes for hobbyists.

On this project Beyinix did not simply manage an existing page. We created a new look for the centre on social media from the ground up: from the logo to the page structure, the designs and the videos.

Our goal

Someone choosing an art class wants to see the environment, the teacher and the work first. Our goal was to present Academic Art so that anyone landing on the page immediately understands what the centre offers, who teaches and what the work looks like.

What we did

1. Logo and visual identity

We created the logo and built the page’s colours, typography and design language around it, so every post is recognisably part of one brand.

2. Instagram page built from scratch

We wrote the profile around the centre’s directions (academic drawing, painting, exam preparation, classes for hobbyists) and structured the highlights as “handmade works”, “location”, “results”, “studio” and “workshop”, the questions a prospective student actually asks.

3. Post and graphic design

We designed informational posts about the entrance exam, pieces introducing the instructor and visuals explaining class topics. The aim is useful information for parents and applicants, not only attractive pictures.

4. Creative video production

We filmed videos showing the classroom, the instructor at work and the drawing process. In art, the process itself is the strongest content, because people want to see where they will learn.

The result

As a result Academic Art now has its own logo, a consistent visual style, a ready content flow and a structured Instagram page that presents everything the centre does in one place.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Academic Art project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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