Meridian Academy: branding and SMM in the education sector

About the project

Meridian Academy is an education centre offering courses in backend programming, SAT, IELTS, TOEFL, Duolingo and general English.

Beyinix handles branding and SMM. A large number of courses can make a page feel cluttered, so the core of the work was to show each direction simply and consistently.

Our goal

The aim was to present Meridian Academy as a calm, tidy, professional education brand and to make the promise “we build an individual development plan” felt in every course.

What we did

1. Visual system

We built a calm visual language in green and cream tones that recalls books and a writing desk. This palette gives an education centre a serious yet comfortable feel.

2. Structure by course

Highlights are separated into BACKEND, SAT, IELTS, TOEFL and DUOLINGO. Each course is explained in its own section.

3. Design and content

We produce a central “We build an individual development plan” post and designs explaining each course’s topics and duration. Portrait posts showing the teacher build trust.

4. SMM

The content plan, course registration calls and posting rhythm are managed.

The result

Meridian Academy now has a social media page that presents its courses simply and in one style and brings its “individual plan” message to the front.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Meridian Academy project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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All case studies · Azərbaycanca: Meridian Academy