AIM Education Company: brand building and SMM in the education sector

About the project

AIM Education Company is an education company offering SAT, IELTS, chess and general English courses.

Beyinix continuously handles brand building and SMM for it in the education sector.

Our goal

The education sector is full of similar centres. The aim was to build a brand that sets AIM apart and gives parents and students a feeling of disciplined, results-focused learning.

What we did

1. Brand approach

We built a central message such as “Learn with discipline with AIM” and a playful, colourful visual language that suits both children and parents.

2. Structure by course

Highlights are separated into “Chess”, “Teachers”, “Courses” and “IELTS”, so each course is presented on its own.

3. Design and content

We produce question-and-answer posts (“What do kids do today?”), group registration calls and designs showing lesson topics. The content is short, colourful and readable.

4. SMM

The content plan, posting rhythm and special campaigns for registration seasons are managed.

The result

A recognisable social media page presenting the courses, the teachers and the learning content in one visual style is being built and developed for AIM Education Company.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the AIM Education Company project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

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All case studies · Azərbaycanca: AIM Education Company