Divanchi Interiors: social media branding, SMM and marketing

About the project

Divanchi Interiors is a furniture and interiors brand aimed at a premium audience. Part of the furniture is shown in the showroom and part is made to order.

Beyinix handled social media branding, SMM and marketing for the brand. The key question was how the products are presented, because furniture sells through pictures.

Our goal

The goal was to create a media profile showing the furniture and interior style in one visual language, matched to the taste of a premium audience.

What we did

1. Brand language and tone

We built the page in neutral, calm and warm tones. This palette matches the furniture itself and gives people looking for interiors an elegant but tidy impression.

2. Structure by product group

Highlights are organised by product group such as sofas, corner sofas and beds, so a customer reaches the category they want in one tap.

3. Visual posts

Posts emphasise the form and material of each piece and how it looks in an interior, with texture and detail shots that convey quality.

4. SMM and marketing

The content plan, posting rhythm and marketing directions are managed in line with the brand’s premium positioning.

The result

Divanchi Interiors’ page is now a media profile with a consistent visual style that shows products in real interiors and suits a premium audience.

Our approach

For us every project starts with understanding the client’s business, because every sector has its own audience, communication style and marketing approach. On the Divanchi Interiors project we built branding, SMM and marketing strategy not as separate jobs but as one system. We can apply the same approach to your business.

Message us on WhatsAppMarketing system packages

All case studies · Azərbaycanca: Divanchi Interiors